Post by account_disabled on Feb 28, 2024 6:52:23 GMT
Any marketing activity aims to achieve a specific result. Whether selling a product, positioning a brand or building audience loyalty, each objective corresponds to one or more types of communication campaigns. To cover every stage of the Buyer's Journey and maximize the effectiveness of your marketing, you must aim for three fundamental objectives: generating traffic, collecting leads and converting. In this article we will take a closer look at these pillars of Digital Advertising! Generating traffic, collecting contacts and converting: the 3 objectives of Digital Advertising GENERATE TRAFFIC AND INTEREST Perhaps it is better to say right away that the three objectives we will examine are not mutually exclusive.
To give a very simple example, you can get Nigeria Phone Number conversions by generating traffic to a certain destination! But let's try to understand this first result better. Whatever your company's positioning, you need to spark and hold the interest of your audience. Even if you work to acquire organic visitors, you can't give up supporting paid traffic through social networks and search engines! In addition to your website, you may want to increase user interest in your social channels and the content you publish . Given the increasingly limited organic reach of posts, sponsorships are no longer an option. WHAT TO DO : You can help users who perform specific searches find you with pay-per-click advertising on search engines. But you can also sponsor your social media posts with targeted ads to capture the attention of your ideal audience. COLLECT CONTACTS A database of profiled contacts is a highly valuable resource for your business.
But how can you convince users to give you their data? Often we start with the creation of useful content or a particular offer. Other times you use a downloadable lead magnet , such as an eBook or white paper, or offer a free trial of software. Most websites have at least a newsletter subscription form but few people sign up through this tool! A valid alternative is the use of social media advertising campaigns designed to push people to fill out a form and at least leave their email address. WHAT TO DO : You can choose a traffic generation format to a landing page that contains the registration form and the reasons for filling it out. Or you can try an advertising format that offers the contact form directly within the social network to make the User Experience faster and more intuitive . CONVERT The concept of " conversion " in the broadest sense can be understood as the achievement of the objective of a marketing action.
To give a very simple example, you can get Nigeria Phone Number conversions by generating traffic to a certain destination! But let's try to understand this first result better. Whatever your company's positioning, you need to spark and hold the interest of your audience. Even if you work to acquire organic visitors, you can't give up supporting paid traffic through social networks and search engines! In addition to your website, you may want to increase user interest in your social channels and the content you publish . Given the increasingly limited organic reach of posts, sponsorships are no longer an option. WHAT TO DO : You can help users who perform specific searches find you with pay-per-click advertising on search engines. But you can also sponsor your social media posts with targeted ads to capture the attention of your ideal audience. COLLECT CONTACTS A database of profiled contacts is a highly valuable resource for your business.
But how can you convince users to give you their data? Often we start with the creation of useful content or a particular offer. Other times you use a downloadable lead magnet , such as an eBook or white paper, or offer a free trial of software. Most websites have at least a newsletter subscription form but few people sign up through this tool! A valid alternative is the use of social media advertising campaigns designed to push people to fill out a form and at least leave their email address. WHAT TO DO : You can choose a traffic generation format to a landing page that contains the registration form and the reasons for filling it out. Or you can try an advertising format that offers the contact form directly within the social network to make the User Experience faster and more intuitive . CONVERT The concept of " conversion " in the broadest sense can be understood as the achievement of the objective of a marketing action.